A promotional image for ARTISAN drinks featuring a pink grapefruit and blood orange soda, with one can and a glass being filled with pink soda against a black background. The text reads "BRAND STRATEGY" with the words "positioning," "purpose," and "clarity" at the bottom.

get in touch | hello@molly-gardner.com

get in touch | hello@molly-gardner.com

strategic & authentic positioning.

I help brands find their purpose and communicate it clearly across every touchpoint. Whether it’s clarifying your mission, refining your visual identity or ensuring your messaging resonates with your audience - I make brand strategy simple but accessible - no hefty agency price tag.

  • In a 1-1 workshop, we uncover your brand’s purpose, values, and unique story. This helps you articulate what your brand stands for and its mission, creating a foundation for all future messaging and assets.

  • Together, we assess your current brand assets, from logos and photography to tone of voice and marketing materials, identifying what works, what doesn’t and where the opportunity lies.

  • Whether it’s as simple as building a brand intro deck or a full brand refresh, I help bring your brand vision to life in a way that feels cohesive and authentic.

Artisan Drinks - Brand Assets /

Artisan Drinks - Brand Assets /

With the launch of their soft drinks collection in 2024, Artisan Drinks had outgrown their identity as just a premium mixer brand. YouGov data revealed that Artisan resonated with a younger demographic compared to competitors, so the new direction needed to speak directly to this audience. While core pack artwork stayed the same, the shift came digitally through a cross-channel brand refresh.

I developed new assets to support this repositioning, including marketing decks, customer pitch presentations and tailored on-trade and export materials. Across social, email and partnerships, we brought Artisan’s mission to life:

“To elevate the everyday… or night, wherever, however and with whoever you choose.”

By blending artistry and mixology - a nod to the founders’ unique backgrounds - we celebrated the tastemakers, mould-breakers and good-vibe providers at the heart of the brand. Strategic collaborations with like-minded partners reinforced this new positioning and signalled the shift to both consumers and trade audiences.

The result was a cohesive, confident brand identity that reflected Artisan’s evolution and set a strong foundation for future growth.

Person holding a can of beverage with a pink and orange label and an illustration of a woman on it, against a pink-lit background at a social event or party.
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A hand holding a can of The Artisan beverage from a shelf filled with similar cans. The can features a pink background with an illustration of a woman in a large hat and wide-legged trousers.
A person holding a can of Classic London Tonic with a yellow label featuring a stylised pink silhouette of a person in a suit and hat, standing and holding an umbrella, against a pink background outside a venue called Joe and the Juice.
A hand pouring pink grapefruit soda from a bottle into a glass with ice, with a Lululemon sign and a brick wall in the background.
A hand pouring a can of Artisan Drinks Fiery Ginger Beer into a glass with lemon slices.