get in touch | hello@molly-gardner.com
get in touch | hello@molly-gardner.com
strategic & scroll-stopping socials.
Your socials shouldn’t just add to the noise, they need to cut through it. I help brands show up with clarity, creativity and consistency across the right channels, building content plans that are both strategic and trend-led.
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First, we’ll build a content plan shaped by your overarching strategy. Together, we’ll create a feed that engages, using content designed to cut through.
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A loyal, engaged community is the foundation of any strong brand. I ensure every interaction reflects your values and tone of voice, managing comments and DMs so your community feels seen, valued and part of your brand’s journey.
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I handle the day-to-day running of your socials so your channels stay consistent, on-brand and impactful. From scheduling and posting to monitoring performance, I make sure your content lands with your audience.
Artisan Drinks - Instagram /
Artisan Drinks - Instagram /
As a challenger in the premium mixer market, Artisan Drinks was up against established category giants. Their Instagram (11k followers at the time) relied heavily on polished product shots, but engagement was low, around 1-2%. Midway through, the brand pivoted from mixers into a broader soft drinks range, requiring a refreshed narrative and social strategy.
I managed Instagram end-to-end, from content creation and editing to community management. I introduced UGC-style reels, filmed in customer venues and secured collaborations with like-minded brands including Joe & the Juice, lululemon and Oh Polly.
The result? A stronger, more engaged community that drove tangible business outcomes:
Organic growth from 11k to 13k followers in 12 months (zero ad spend).
Engagement rate consistently 4-5%+, above industry averages for this account size.
Secured a new export customer directly from Instagram visibility.
