A black background with large, stylized white text stating 'Public Relations.' Below the text, there is an image of a laptop displaying a news article from The Guardian about a bottle of wine. Under the laptop, three words are listed: 'awareness,' 'credibility,' and 'coverage,' each separated by a small orange asterisk.

get in touch | hello@molly-gardner.com

get in touch | hello@molly-gardner.com

strategic & newsworthy exposure.

Let’s craft media-worthy moments. I believe PR is most powerful when woven into a multi-channel plan. When used alongside social, paid-ads, creators, activations - we create a moment that amplifies your brand, generating meaningful and lasting visibility.

  • We start by identifying the newsworthy moment that fits seamlessly into your broader campaign, whether it’s a product launch, innovation or brand milestone.

  • Together, we decide the best way to bring it to life. From media headlines to intimate press events and collaborations, we maximise impact and create meaningful attention.

  • Post-launch, we review the results. Measuring reach, engagement, and the relationships built, ensuring your brand moment delivers real value.

When in Rome - The Paper Bottle /

When in Rome - The Paper Bottle /

When in Rome have always done things differently. As pioneers in the wine category, they became the first brand to launch a paper wine bottle into UK grocery — a bold move that deserved equally bold PR.

Back in my times with the Hexe Digital team - together, we turned this into a newsworthy moment. Securing 40+ pieces of coverage across top-tier outlets including The Guardian, Mail Online and BBC Radio 2. Alongside the media push, we co-hosted a launch event with the team, bringing together VIPs, creators and journalists to experience the innovation first-hand.

The result? A PR moment that grabbed headlines, drove conversation and cemented When in Rome’s position as category leaders.

A bottle of organic red wine labeled 'When in Rome Primitive' placed on a red and white checkered tablecloth. Surrounding it are pizza boxes with pizzas and a glass of red wine.
Lets talk PR.
Screenshot of The Guardian website with a story about eco-friendly wine bottles from the brand When in Rome, featuring a person holding three paper wine bottles labeled with various wine types.
A newspaper article from the Daily Mail with the headline 'White wine with notes of green! Alcohol brand becomes latest to offer its product in a paper bottle to cut down on pollution.' The photo shows two glasses of white wine, a bottle of wine labe
A webpage from The Telegraph with an article about glass wine bottles, featuring an illustration of a dining table set with various glasses, plates, and utensils, in a simplistic, stylized design with purple, green, and black accents.
A magazine article front page titled 'When in Rome launches paper wine bottle into Odo.' The image shows two glasses of white wine, a hand holding one glass, a bottle of paper wine labeled 'When in Rome,' a small bowl of black olives, and a yellow sn