get in touch | hello@molly-gardner.com
get in touch | hello@molly-gardner.com
strategic & standout campaigns.
I design and build email systems that not only look good but drive real results. From automated flows that nurture your audience to one-off campaigns that convert - I combine strategy, storytelling and creative design to deliver impact.
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Welcome sequences, abandoned cart flows, post-purchase journeys - I set up tailored automations that nurture your audience and keep your brand front of mind and top of inbox.
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From product launches to newsletters, I craft campaigns designed to increase open rates, click-through rates and conversions, while strengthening your brand narrative.
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Using platforms like Klaviyo and Squarespace, I design custom templates that sit seamlessly within your brand world, optimised for both desktop and mobile.
Xander Seddon - The Inner Circle /
Xander Seddon - The Inner Circle /
As Xander’s presence grows across Instagram, Spotify and YouTube, it’s important to build deeper connections with his most engaged listeners. Email marketing provides the space for longer form storytelling, allowing Xander to share more of his personality and keep fans connected as his community expands. With his authentic tone of voice, introducing email as a new channel was a natural next step.
After building his website, I set up a welcome flow so every new subscriber automatically receives a personal introduction email - setting out Xander’s intentions for the community and introducing his monthly newsletter. This is where those ‘die-hard’ fans can gain access to new mixes, unheard releases and behind-the-scenes updates.
Beyond engagement, the strategy focuses on growing a high-quality mailing list to support future releases, event promotion and partnerships, building a direct line to his most loyal fans.
